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What
Is The Big 'R' For Marketing Your Business ?
Successful
businesses have many things in common, today
we'll look at the big 'R'of recognition and how
a digital advertising network may help.
Recognition can be illustrated by two
individuals entering a crowded room at a party.
Both walk to the far side of the room, one of
them slips through the crowd easily and
unnoticed as they reach the far side. The second
person takes much longer to reach the far side
because they are engaged in conversations along
the way as they continue to meet acquaintances
and friends during their path. Which type of
person would you like to model your business
after?
Your business is in a continual battle for your
customers' recognition whether you know it or
not. If you happen to be fortunate enough to be
in a marketplace with very few competitors, that
will not last for long. You need your business
to be at the forefront of your client's minds so
that when they require your products or
services, you are the go-to people.
Marketing your business is a necessity. Putting
your name and logo out there and keeping it
there is a must. This lets clients know that you
are "still around" and in business.
Frequency is a good way to achieve the
"stand out factor" in recognition. I
am reminded of both television and radio ads I
had heard of in the past. They run continually
with a catch phrase or musical jingle over and
over again on the radio or television until you
are absolutely sick of hearing it. You also
cannot get it out of your head. Although this
type of advertising is expensive, it can be very
effective, and the recognition factor is quite
high. Television and radio can reach a large
audience, and they are broad in their appeal. In
a brief sentence, you are paying to market to
both those that are your potential customers and
a large segment of those who are not now and
probably never will be your customers.
There are more economical ways to pursue
frequency, the point is to define your target
market demographic, and invest your marketing
funds into the locations that will best be seen
by them.
Another factor to consider is "can I market
myself in a place where I will stand out from my
competition, or where my competition does not
have a presence?" Why would you market
yourself in a flyer or newspaper right beside
your competition and risk blending into a crowd,
and ultimately being ignored?
Another issue to look at is diversification. As
the saying goes, "don't put all your eggs
in one basket". When you look at your
advertising budget for the year, try to find the
affordable solutions that will continue to reap
during the full year of your advertising budget.
An expensive radio or television promotion may
give short term gains for that weekend sale, but
what about the rest of the year? Your clients
may end up with the impression of where did they
go, I haven't seen or heard anything about them
for so long.
Don't always look for the old standbys in
marketing, but keep your eyes and ears open for
the latest and greatest ways to market your
business. With the costs of technology coming
down dramatically new options such as digital
advertising on LCD and Plasma screens are
becoming more and more affordable, and the paper
billboards and posters becoming a thing of the
past. With the flexibility, and curb appeal of
full color and motion video footage with
computer generated graphics available to you,
this is an option you don't want to pass by
without a good look.
Ultimately, recognition is required if you want
to get people "in the door" of your
business (or on your website for the new
e-businesses). This is going to cost you money,
time and effort up front any way that you look
at it, but if you have successfully reached your
target market, the payoffs will be worth it.
Author
Bio
Submitted by: Chad McDonald of ETA, a Canadian
dynamic signage business with a digital
signage advertising network (www.procontentsite.com/Digital_Advertising_Network.html)
of LCD and Plasma screens.
Article
Source: http://www.ArticleGeek.com
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