A
Great Way to Advertise
One
of the key essentials when it comes to making
you and your business successful is advertising.
Unfortunately
most of us cannot afford to advertise during the
super bowl with commercials, or place digital
signs along Times Square.
Beyond
the mailers and business cards, there is another
way to get your name and product circulating
among the masses.
The
best part of it is, it will cost you next to
nothing, and your customer will be doing all of
the work for you.
A
personal story ...
When I was in the mortgage business, I found out
by accident one of the best ways to advertise
myself and my business.
I
have always found it to be in good practice to
show my appreciation to my customers by sending
them a token of my appreciation by sending them
a thank you gesture of some kind, once the loan
was closed.
As
time went on, and I began to make a little more
money, I had a few extra bucks to spend on my
high end customers to show them my appreciation
for doing business with me.
Not
that I was spending a fortune on my customers,
just a few extra dollars on every loan closing,
it only seemed fair.
Then
something extraordinary happened.
I
had a couple who had just settled on their first
home. Around the time that they had just moved
into their new home, I sent them both a gift
basket to their respected places of employment.
When
the gift baskets arrived, they were thrilled to
death. Of course everyone in their office was
curious and wanted to know where the gift basket
came from and who sent it, and of course my
customers were happy to tell them all about me,
and all I had done for them.
This
lead to many questions from the on lookers. A
few of their co-workers just so happened to be
in the market for a mortgage, and they asked if
they could have my information, which was
happily surrendered.
Think
about it, when someone at your office receives
flowers, balloons, or a gift basket, aren't you
curious to know who sent them? Most of us are.
From
this one gesture alone, I ended up closing two
more loans. And of course, when those two loans
closed, I did the same thing with the gift
basket, and it had the same effect.
It
then dawned on me that I could really make this
technique work for me.
Not
only did I send my customers gift baskets upon
the closing of their loan, I would send one when
the loan was approved and when their appraisal
came in. This gave me three attempts at getting
the attention of their entire office.
Definitely
think about doing something along these lines.
There is no better, or cheaper way of getting
the attention of a whole lot of people at once.
Trust me, this technique works, it worked for
me, and it can work for you!
Author
Bio
Jay Conners has more than fifteen years of
experience in the banking and Mortgage Industry,
He is the owner of http://www.jconners.com,
a mortgage resource site, he is also the owner
of http://www.callprospect.com, a mortgage lead
company.
Article
Source: http://www.ArticleGeek.com
|
